In a recent survey conducted by CivicScience, 56% of respondents expressed enthusiasm for the Super Bowl, highlighting the event’s enduring appeal. The survey, which gathered responses from 1,103 U.S. users between April 17 and April 30, 2025, provides a detailed look at the demographics and preferences of those who eagerly anticipate the annual football spectacle.
Gender plays a significant role in Super Bowl anticipation. Among those who look forward to the event, 51% are female, slightly outnumbering their male counterparts at 49%. This contrasts with those whose interest depends on the teams, where 64% are male and 36% are female. The data suggests that while the Super Bowl has broad appeal, team-specific interest skews more male.
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Parental status also influences Super Bowl enthusiasm. Of those who eagerly await the game, 33% are parents, while 45% are neither parents nor grandparents. This indicates that the Super Bowl’s appeal transcends family status, attracting a diverse audience. Interestingly, among those whose interest varies with the teams, 40% are parents, suggesting that family dynamics might influence viewing habits.
Education levels reveal intriguing patterns. Among those who look forward to the Super Bowl, 25% have some college education but no degree, and 22% hold a graduate or professional degree. This distribution suggests that the event attracts viewers across various educational backgrounds, with a notable portion having pursued higher education.
Geographic location further distinguishes Super Bowl enthusiasts. Nearly half, 48%, reside in suburban areas, while 30% live in cities and 20% in rural areas. This suburban dominance might reflect the broader demographic trends of sports viewership, where suburban residents often have greater access to viewing parties and social gatherings.
Age demographics show that 22% of those who look forward to the Super Bowl are aged 55 to 64, and 20% are 65 or older. This indicates that the event holds significant appeal for older audiences, perhaps due to its long-standing tradition and cultural significance.
Income levels among Super Bowl fans are varied. Of those who anticipate the event, 27% earn between $0 and $29,999, while 21% fall within the $100,000 to $149,999 bracket. This wide income range suggests that the Super Bowl’s appeal cuts across economic lines, attracting viewers from diverse financial backgrounds.
The survey’s insights reveal that the Super Bowl remains a unifying event, drawing interest from a wide array of demographics. Its ability to captivate audiences across gender, age, and socioeconomic status underscores its role as a cultural touchstone in American society.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
