This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The effects of inflation have been seen across industries, as consumers tighten spending on entertainment, dining out, beauty, and many others this...
More Americans Are Living Paycheck to Paycheck – Here’s Who They Are
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The effects of inflation have been seen across industries,...
Jamba vs. Tropical Smoothie Cafe Customers
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. Jamba and Tropical Smoothie Cafe are two of the top smoothie...
Election Tracker Insights: Running Mates’ Impact, Political Discussions on Social Media, and Shifting Feelings About American Politics
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. With the United States 2024 presidential election just two...
What Possible Interest Rate Cuts Would Mean to Consumers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Federal interest rate cuts may be coming very soon. Recent...
3 Things To Know: Hotel Workers’ Strike, Cell Phone Bans in K-12 Schools, and Early Halloween Shopping
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. Support for labor unions remains high amid hotel worker...
Scan-and-Go Technology Is Gaining Ground Among U.S. Shoppers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. When it comes to in-store shopping technology, it's safe to...
Infographic: Where Gen Z Stands on the 2024 Election Today
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. By tapping into our database of over 4 million survey...
Consumer Financial Outlook Inches Upward for Second Month in a Row
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Measuring the financial health of the nation is key to...
How Starbucks Can Win Over Customers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Starbucks has been a longstanding leader in the coffee...
Americans Reported a Heightened Sense of Well-Being in August
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. After taking a deep dive in July, the collective emotional...
How Americans Are Consuming Political News Ahead of the Election
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. As the election rapidly approaches – now just 62 days away...
3 Things To Know: Streaming Services Could Score With New NFL Season, Grocery Merger Concerns, and Why Americans Still Enjoy Radio
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. A new NFL season brings more streaming platforms and...
Economic Sentiment Declines Alongside a Decrease in Overall Economic Confidence
The Penta-CivicScience Economic Sentiment Index (ESI) decreased by 1.1 points to 36.1, reflecting growing concerns amid recent economic developments. Four of the ESI’s five...
Infographic: Measuring Americans’ Belief in the Paranormal and Supernatural
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Do you believe in ghosts? If you do believe, you'd hardly...
The Popularity of Plant-Based Milk Explained
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. In this comparison infographic, CivicScience data show...
Summer Paralympics Could Draw More Than 1-in-2 Olympics Viewers, Para Swimming Is the Main Attraction
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. The upcoming Paris Summer Paralympics are fast approaching...
Labor Day Insights: More Americans Shopping Sales This Year, But Reducing Their Intended Spending
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. With Labor Day just around the corner, CivicScience data...
A Growing Influence of Nostalgia Helps Drive Interest in McDonald’s Collector’s Meal
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. It has been an eventful late summer for McDonald’s, whether...
Infographic: International Dog Day Insights
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let's talk. Happy International Dog Day! CivicScience data show that in...
3 Things To Know: Cracking Down On Account Sharing, Reddit’s Surging Usage, and Why Americans Shop at Farmers’ Markets
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. Disney and Costco join the list of companies moving to...
Top-Performing Brand Campaigns of the 2024 Olympics: Samsung Leads
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The 2024 Paris Olympics brought in record-breaking ad...
Michigan’s Environmental Champions: Seniors and Suburbanites
Michigan residents continue to demonstrate increased commitment to earth conservation, with a significant portion actively engaging in recycling, purchasing eco-friendly...
Infographic: Denny’s Vs. IHOP Customers
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. Denny's and IHOP have long been...
QSR Patronage Reaches Pre-Pandemic Levels This Year – 3 Quick Trends to Follow
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. A quick-service restaurant (QSR) is a restaurant that...
How Venu Sports Fits Into the Rapidly Growing Market of Sports Streamers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Streaming continues to be an ever-evolving landscape and a...
5 Unexpected Insights About Frozen Beverage Customers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Seasonal frozen drinks are not new to menus. After all,...
Multi-Use Makeup Trend Gaining Momentum Among U.S. Beauty Buyers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. While beauty brands experienced considerable growth during...
Holiday Shopping Preview: Plans to Shop at Big-Box Retailers Up 20%
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Although it may seem early to start thinking about the...
3 Things To Know: The Value of Online Reviews, Interest in Japanese-Inspired Menus at 7-Eleven, and Fall Baking Preview
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. Online reviews are key when making purchases, while...
Booking Sites and Discount Airlines That Lead Among Cost-Conscious Travelers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. In July, CivicScience data showed that 43% of U.S. adults...
Economic Sentiment Holds Steady After Last Period’s Large Increase
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) remained flat at 37.2 following last period’s large increase. Three of the ESI’s five...
5 Unexpected Insights About Tubi Users
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. With the rise of at-home...
Infographic: Cooking Up the Latest French Fry Insights Ahead of National Potato Day
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. Have you eaten a potato today? The vegetable that’s...
Ozempic Tracker Insights: Online Prescriptions, Fruits and Vegetables, and Shopping Intent
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. With months of data on consumer preferences, CivicScience...
Olaplex vs. K18: Detangling Key Consumer Insights
Want to see more of the latest beauty insights? Access our monthly beauty report. Olaplex and K18 are two trending hair care brands that are redefining the industry with their...
Where American Sports Betting Stands Following Paris Olympics and Ahead of Fall Sports Season
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. The Paris Summer Olympics officially came to a close, but it...
3 Things To Know: Listeria Outbreak Impacts, Heavy Metals in Dark Chocolate, and Support for Russian Prisoner Exchange
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. Three in ten Americans have cut back on sandwich meat as...
Two in Three Consumers Want Google to Eliminate Third-Party Cookies in Chrome
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. What We Know Google originally announced it would be...
Employment Concerns Are Down, Despite Latest Jobs Report
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The Labor Department's jobs report released this week set...
Going for Gold: Here’s Who’s Streaming the Paris Olympics on Peacock
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. The Paris Summer Olympics are now in the final stretch and...
Election Tracker Insights: Support Increases for Both Democratic and Republican Nominees, Attention to Political News Skyrockets
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. With the 2024 presidential election just three months away,...
Infographic: Insights About Local TV News Viewers Ahead of the Election
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. When it comes to consuming news, local TV news channels are a...
Consumer Financial Health Recovered in July
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Measuring the financial health of the nation is key to...
Southwest’s Departure From Open Seating Has Parents, Business Travelers Ready for Takeoff
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. Last week brought a significant change in the airline...
3 Things To Know: Majority Support Supreme Court Term Limits, Americans Struggle to Socialize as Loneliness Abounds
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. The majority of Americans support the idea of term...
Ads Gone Wrong: When Video Ads Negatively Influence Consumer Perceptions of Brands
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Advertising is a constant effort for brands to stand out...
Well-Being Declines to the Lowest Point in Four Months
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. After climbing for several consecutive months, the collective...
A Record-Breaking Two Weeks for Economic Sentiment
Economic sentiment posted a huge increase over the last two weeks, rising to its highest point in over a year. The Penta-CivicScience Economic Sentiment Index (ESI) rose 2.7...
A Quick Look at Top Financial Products and Financial Literacy in 2024
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Financial literacy isn’t just a skill for those in the...
Infographic: The State of U.S. Jobs
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. By tapping into our database of over four million survey...
King of the Grill: Burger King Vs. Five Guys Infographic
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. When burger cravings hit, where do...
‘Summerween’: Why Americans Are Shopping for Halloween in July
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Although July might seem early to start thinking about...
3 Things To Know: Americans Largely Support President Biden’s Exit From the Race, Peacock Leads Among Olympics Streamers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. The majority of Americans agree with President Biden’s...
Value Meal Wars: Wendy’s ‘Biggie Bag’ Is Big Indeed, McDonald’s Draws a Crowd
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. High fast-food prices are taking a toll on customers and...
How Consumer Opinions About Elon Musk Could Impact Tesla
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. What We Know News circulated through media outlets last...
Customer Service Chatbots Earn Mixed Reviews as People Still Prefer Human Conversations
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. It is statistically believed that 80% of marketing and...
How to Reach Gen Z Through News and Publisher Content
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. In today’s world where political news rapidly evolves and...
5 Unexpected Consumer Insights About Warby Parker Fans
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. With summer in full swing,...
Shoppers Hold Out for Back-to-School Sales, Big-Box Retailers Lead
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Summer vacation is already halfway over for millions of...
Global Internet Outage: Are Americans Concerned Over Internet Infrastructure?
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. What We Know A faulty software update from...
Previewing Paris: Key Insights Into How Olympic Athletes Are Shaping Consumer Behavior
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. After months of anticipation, the 2024 Paris Summer Olympics...
3 Things To Know: Concerns Over Political Violence Grow, Americans Unlikely to Miss Paying With Personal Checks
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. Concerns over political violence grow among Americans....
Amazon Prime Day Recap: What Retailers Should Know
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. This year's Prime Day has come and gone, but the importance...
Infographic: The Facts on Film Franchise Fandoms, From Deadpool to Harry Potter
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Blockbuster film franchises are still going strong at the...
Infographic: The Honest Company Vs. Burt’s Bees
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. "Clean beauty" has captured the interest of a significant...
Interest in Red Light Therapy Is Heating Up
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. In the world of cosmetic treatments, red light therapy...
Economic Sentiment Decreases for the First Time Since Late May
Economic sentiment decreased over the past two weeks, breaking its string of increases observed over the past three periods. The Penta-CivicScience Economic Sentiment Index (ESI)...
Ozempic Tracker Insights: Price Remains the Largest Obstacle
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. For months, CivicScience has been tracking Ozempic and GLP-1...
How Does Walmart’s Switch to Digital Price Tags Resonate With U.S. Shoppers?
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data.If you shop at Walmart, you’ll eventually begin to see price...
3 Things To Know: WNBA Interest Continues to Surge, Online Shopping Via Mobile Phone, and the Sports Primed to Shine in Paris
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. American interest in the WNBA continues to climb as the...
Brand to Watch: Academy Sports + Outdoors
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. In the wide world of sporting...
Hard Seltzer Insights on Tap – Here’s Who’s Making White Claw This Summer’s Preferred Brand
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. It has been a scorching...
Election Tracker Insights: Criminal Convictions Won’t Sway Most Voters, Political News Increasingly Has Americans’ Attention
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. With the 2024 presidential election getting closer by the...
How Nike Can Win Running Shoe Customers
This is just a glimpse of the thousands of consumer insights available to CivicScience clients. Discover more data. Nike has long been a leader in the running shoe category,...
CDK Global Outage: Understanding the Impact on Car Buyers
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. What We Know Car dealers were hit by a cyberattack that...
Prime Day Webinar Preview: Shopping Intent Up From Last Year, Prime Members Largely Shopping Walmart’s Deals Event
At CivicScience, we leverage insights like these to build highly-targeted ad campaigns, reach persuadable buyers, and drive better ad engagement. Want to learn how? Let’s talk....
Discovering Yahoo’s Frequent Users: Who They Are and How They Stand Out
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover More Data. It’s no secret that Google dominates the search engine...
3 Things To Know: How Americans Fund Their Travel, Who Values Pants with Pockets, and Pickleball’s Popularity Grows
This article is just a small glimpse of the insights available to CivicScience clients. Want to see the full picture? Discover more data. 1. Savings are the leading source of...
Consumer Financial Health On a Steady Decline into Q3
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Measuring the financial health of the nation is key to...
From Entertainment to Beauty, Here’s How Older Americans Practice Self-Care Amid Concerns for Well-Being
A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. This article is only a small preview of the insights...
Beauty Report Preview: The Top Five Ways Beauty Buyers Are Changing How They Shop
This is just a glimpse of the insights available in CivicScience’s Pulse of the U.S. Beauty Buyer Report. Want to see the full picture? Let’s talk. The beauty industry has seen...
Economic Sentiment Continues Upswing Into July 4 Holiday Weekend
Economic sentiment increased again over the past two weeks, reaching its highest level since mid-March. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.6 points to...
Infographic: Dr. Pepper Vs. Coke Fans
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. In the last year, Dr. Pepper...
Caregivers as Consumers – Who Are They and What Makes Them Unique?
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. Caregiving is on the rise. It's estimated that in 2020 there...
3 Things To Know: American Drivers Are Divided on Anti-Speeding Tactics, How Far Will Consumers Travel To Shop?
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Discover More Data. 1. American drivers are divided on anti-speeding...
Brand to Watch: Milani Cosmetics
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Standing out among the thousands of beauty brands is hard...
Gen Z Reports Higher Emotional Well-Being Than Millennials
Ongoing tracking by the CivicScience Well-Being Index shows that the collective emotional well-being of Americans is up for the month of June. Well-being climbed 0.1 points to a...
Infographic: Did ‘Ted Lasso’ Turn Americans Into Soccer Fans?
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Twelve percent of U.S. adults now say they follow Major...
Rising Trust and a Surge in Robinhood Usage Drive Cryptocurrency Investment Growth
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Crypto’s on the way up. Earlier this month, CivicScience...
Nearly 6 in 10 Americans Support Adding a Social Media Warning Label
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. According to a recent study, there is a link between excessive...
Summer Travel Insights: Airbnb and Vacation Rentals Grow in Popularity
This is just a preview of the insights available from CivicScience. Want to see how your brand stacks up against the competition? Get started. With peak travel season here,...
Fourth of July Insights: Americans Are Drinking Less This Year as Spending Plans Shift
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The Fourth of July is just around the corner, and new...
Severe Weather and Rising Temperatures Fuel Heightened Concern For Utility Prices as Americans Cut Back on Spending
The following is just a small glimpse of the data available to CivicScience clients. Want to see how it looks among your customers or your competitors? Get started. The official...
3 Things To Know: Americans Are Increasingly Eating at Home, First-time Homebuyers Aim to Save with Fixer-Uppers
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let's talk. 1. Americans are eating at home more than usual for this time...
How Brands Can Celebrate Pride Month Authentically, According to Consumers
Pride Month has gained mainstream visibility in recent years, with many major brands selling Pride-themed merchandise and partnering with prominent LGBTQ+ social media...
Lululemon, Vitamin Shoppe, and Fiat Primed to Take Gold Among Olympic Audiences
The opening ceremony for the 2024 Summer Olympics in Paris is now just over a month away. CivicScience has continually tracked consumer interest in the Olympics, and the latest...
Holiday Shopping Preview: Shoppers Planning to Start Even Earlier This Year
With schools out for the summer and prime vacation season in full swing, now may not be the most obvious time to start thinking about holiday shopping. However, that’s exactly...
First Presidential Debate Will Draw 4 in 10 Americans to Live CNN Broadcast
The upcoming 2024 election is about to heat up, as the first of two planned presidential debates between Joe Biden and Donald Trump is set to air on CNN on June 27. What can...
Economic Sentiment Continues Its June Rally
Economic sentiment increased again over the past two weeks, continuing its rally from the beginning of the month. The Penta-CivicScience Economic Sentiment Index (ESI) rose 1.2...
Is Botox Redefining Beauty Standards for Gen Z?
Check out our comprehensive Pulse of the Beauty Buyer Report for predictive insights into beauty consumers' changing profiles and interests. Get the Report Non-surgical...
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