As summer approaches, a recent survey reveals intriguing insights into Americans’ plans for water park visits. Conducted by CivicScience, the survey engaged 2,830 U.S. users from April 22 to April 27, 2025, uncovering distinct patterns among those eager to splash around and those opting out.
Among respondents, 11% expressed a definite intention to visit a water park, while 37% remained open to the possibility. Conversely, 39% firmly declined the idea. This division highlights a significant interest in water parks, yet a substantial portion remains uninterested.
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Parental status emerges as a key differentiator. Parents are more inclined to visit, with 56% of the “Definitely” group identifying as parents. In contrast, 43% of those who said “No way” are neither parents nor grandparents, suggesting family dynamics play a crucial role in these decisions.
Education level also influences water park plans. Among those certain about visiting, 33% hold a high school diploma or GED, while only 8% possess a graduate or professional degree. This trend suggests that higher education correlates with a decreased likelihood of visiting water parks.
Urbanicity further distinguishes respondents. City dwellers make up 42% of the “Definitely” group, indicating a stronger inclination among urban residents. Suburbanites, however, dominate the “No way” category, comprising 47% of those respondents.
Age plays a pivotal role in water park enthusiasm. Younger individuals, particularly those aged 18-24, are more likely to visit, with 20% of the “Definitely” group falling within this age range. In contrast, 33% of those who said “No way” are 65 or older, highlighting a generational divide in leisure preferences.
Income levels reveal another layer of complexity. Among those certain about visiting, 22% earn between $0 and $29,999, while only 1% earn $400,000 or more. This suggests that lower-income individuals may find water parks more appealing or accessible.
Gender differences are subtle yet noteworthy. Women slightly outnumber men in the “Definitely” and “Possibly” categories, with 52% and 53% respectively. However, men slightly dominate the “No way” group at 52%, indicating a gendered nuance in water park interest.
These findings paint a vivid picture of the diverse factors influencing water park visitation plans. As summer unfolds, understanding these dynamics can help businesses and policymakers cater to varying preferences and needs.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
