Do Americans have a sweet tooth? According to recent CivicScience data, nearly half of U.S. adults polled (44%) admit to having a definite penchant for sweet foods (excluding those without an opinion). Here’s what we know about them:
More women than men reported having a sweet tooth, while men were more likely to say they don’t have one. This gender divide highlights how snacking preferences and product purchases can vary significantly between men and women.
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Older adults, particularly those aged 65 and above, are more likely to report a definite sweet tooth compared to younger adults aged 18-24, who are more likely to say they don’t have one. This trend suggests that sweet preferences may evolve with age, potentially influenced by lifestyle changes and health considerations.
Those with a sweet tooth have clear snacking preferences. They are most likely to snack between lunch and dinner or in the evening after dinner, with 31% and 30% respectively choosing these times. This pattern aligns with broader snacking trends, where late afternoon and evening are popular times for indulging in treats.
Despite their love for sweets, those with a sweet tooth are not heavy users of online food delivery services. A striking 70% of them rarely or never use services like DoorDash or Grubhub, compared to 63% who say they don’t have a sweet tooth. This trend suggests that while they enjoy sweets, they may prefer to satisfy their cravings through other means, possibly due to cost or convenience factors. On the other hand, it also suggests that food delivery users are more likely to order savory than sweet foods.
Overall, the data reveal intriguing insights into the snacking habits and preferences of Americans. Understanding these trends can help brands tailor their offerings to meet the needs of this sweet-loving segment of the population.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
