Are you a night owl or a morning person? CivicScience data reveal intriguing insights into the preferences and lifestyles of U.S. adults. The poll of over 9,500 U.S. adults finds that nearly half of respondents identify as night owls, while a little over a third consider themselves morning people. The remaining respondents were unsure or neither.
Join the Conversation: Are you more of a night owl or morning person?
When it comes to demographics, the CivicScience data show that night owls and morning people share similar educational backgrounds, but there are slight variations. Night owls are slightly more likely to have some college education, while morning people have a marginally higher percentage of graduate or professional degrees.
Income disparities are also evident; morning people are more likely to be in the highest income bracket, earning over $150,000 annually. This is likely a proxy for age – older adults, particularly those aged 65 and above, are more inclined to be morning people, while younger adults, especially those in the Gen Z 18-24 age range, are more likely to identify as night owls.
Gender distribution shows a slight women majority among night owls, while morning people skew slightly toward a men majority. This gender difference might reflect societal roles or personal habits that align with these preferences.
What’s the best way to reach each group? Polling shows that both night owls and morning people are most influenced by TV and Internet advertising. However, night owls are slightly more swayed by social media, while morning people lean more toward traditional media like newspapers and magazines. This suggests that advertisers might need to tailor their strategies based on the time of day their target audience is most active.
Overall, the CivicScience poll highlights the nuanced differences between night owls and morning people, offering valuable insights for marketers and businesses aiming to connect with these distinct groups. Understanding these preferences and behaviors can help tailor strategies to better meet the needs of each audience.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
