In a recent survey conducted by CivicScience, a fascinating divide emerged between those who consistently watch Major League Baseball (MLB) spring training games and those who do not. The survey gathered more than 2,500 U.S. adult users visiting CivicScience’s digital platforms. The results reveal intriguing demographic differences between these two groups.
Among the respondents, 15% reported that they ‘always’ watch MLB spring training games, while a significant 48% stated they do not watch at all. This stark contrast sets the stage for a deeper exploration of the demographics that define these groups.
Gender plays a notable role in viewing habits. Of those who always watch, 56% are male, compared to just 36% of those who do not watch. Conversely, females dominate the non-watching group, comprising 64% of respondents. This gender disparity suggests that MLB spring training games may hold more appeal for male audiences.
Join the Conversation: Do you typically watch MLB spring training games?
Age also influences viewing preferences. A quarter of the dedicated viewers are aged 18-24, while 17% are 65 or older. In contrast, 21% of those who do not watch fall into the 65 or older category, indicating that younger audiences might be more inclined to follow spring training games.
Income levels further differentiate these groups. Among those who always watch, 30% earn between $50,000 and $74,999, and a notable 27% earn $400,000 or more. Meanwhile, 19% of non-watchers earn less than $30,000, suggesting that higher income brackets may correlate with a greater interest in spring training games.
Education levels reveal another layer of distinction. A significant 42% of those who always watch hold a graduate or professional degree, compared to 36% of non-watchers. This suggests that higher educational attainment might be linked to a greater interest in MLB spring training.
Parental status also shows variation. Among those who always watch, 61% are neither parents nor grandparents, while 38% of non-watchers are parents. This could imply that individuals without parental responsibilities have more time to dedicate to watching games.
Living area data adds another dimension to the analysis. Nearly half of the dedicated viewers reside in suburbs, while 56% of non-watchers also live in suburban areas. This similarity suggests that urbanicity may not be a significant factor in determining spring training viewership.
Overall, the survey highlights distinct demographic differences between those who always watch MLB spring training games and those who do not. Gender, age, income, education, and parental status all play roles in shaping these preferences. As MLB continues to engage its audience, understanding these demographic nuances could prove valuable in tailoring content and marketing strategies to attract a broader viewership.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
