According to a WSJ report, Walmart is considering acquiring the smart TV brand Vizio in an effort to compete with Amazon in the advertising space. The potential $2 billion deal could be a favorable move for Walmart, given Vizio is the best-selling TV brand for the big-box retailer, and it would give Walmart more ad placements to sell.
While a decision is still in the works, CivicScience data points out that this acquisition would be a great opportunity for Walmart. Vizio ownership over-indexes among Walmart+ and Sam’s Club members (Walmart’s chain), with 27% owning a Vizio TV.
CivicScience data also shows an LG partnership or acquisition would be even better. Twenty-seven percent of Walmart+ customers and 32% of Walmart+ intenders own an LG brand smart TV. Plus, 31% of Sam’s Club members own one.
Overall, acquiring Vizio is a smart move for Walmart, given their customers over-index as Vizio owners. While an LG partnership may offer stronger potential, the acquisition price could possibly be too steep even for a brand like Walmart.
If you’re interested in learning how your brand can utilize CivicScience’s database of over 500K crossable questions to respond to the latest news, get started here.
