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Glossier is one of the biggest names in beauty today. The brand, which started as a direct-to-consumer company and became a cult classic, has continued to make a name for itself with its line of skincare, makeup, and fragrances. Despite a few turbulent years during the pandemic, the brand has gone on to reach new heights – and gross higher revenues – as it expands its reach. It secured retail partnerships with Sephora and SpaceNK, and became the first-ever beauty partner of the WNBA and USA Basketball Women’s National Team.
Currently, roughly half of U.S. adults are familiar with Glossier. Among those aware, 32% are fans of the brand. With such strong appeal, it comes as no surprise that Glossier customers display unique consumer behavior. Keep reading to learn what makes Glossier fans stand out from the crowd.
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