5 Unexpected Consumer Insights About April Fools’ Day Pranksters

by | Apr 1, 2024

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Happy April Fools’ Day! This year, 21% of U.S. adults plan to play a prank on April 1st – that’s up nine points from two years ago. Here’s how to spot this year’s pranksters:


Answer Our Polls: Has anyone truly fooled you on April Fools’ Day?


 

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