In a comprehensive survey conducted by CivicScience, a striking divide emerged between those who have embraced non-alcoholic beer and those who remain uninterested. Among 33,332 respondents from the United States, only 13% reported enjoying non-alcoholic beer, while a significant 50% expressed no interest in trying it. This data highlights a clear preference gap in the beverage market.
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Age plays a pivotal role in these preferences. Those aged 35 and above, are more likely to have tried non-alcoholic beer, regardless of whether they liked it. In contrast, the 18-24 age group shows the highest interest in trying it, with 28% planning to do so. This suggests a potential growth opportunity among younger consumers.
Gender differences also emerge in the survey results. Males are more inclined to try non-alcoholic beer, with 57% of those who liked it and 59% of those who disliked it being male. Females, on the other hand, are more likely to be uninterested or unaware of non-alcoholic beer, indicating a potential market gap for female-targeted marketing strategies.
Parental status appears to have little impact on preferences for non-alcoholic beer. Both parents and non-parents show similar levels of interest and disinterest. However, those who plan to try non-alcoholic beer are predominantly neither parents nor grandparents, suggesting that life stage may influence openness to new beverage experiences.
Urbanicity reveals intriguing insights. Suburban residents are more likely to have tried non-alcoholic beer, with 42% liking it and 44% disliking it. In contrast, rural residents are less likely to have tried it, indicating potential for market expansion in less urbanized areas.
Income levels also influence awareness and interest in non-alcoholic beer. Lower-income groups are less likely to have tried it, but a notable portion of those unaware of non-alcoholic beer belong to the lowest income bracket.
Overall, the survey underscores the diverse landscape of non-alcoholic beer preferences in the United States. While a substantial portion of the population remains uninterested, opportunities exist to engage younger consumers, suburban residents, and lower-income groups. Tailored marketing strategies could bridge the gap between current users and potential new consumers.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
