Jamba vs. Tropical Smoothie Cafe Customers

by | Sep 10, 2024

Photo Credit: Guillaume Jaillet (unsplash)

This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk.

Jamba and Tropical Smoothie Cafe are two of the top smoothie chains in the United States, each offering health-conscious options to consumers. Jamba (formerly Jamba Juice) is known for its smoothies and bowls, while Tropical Smoothie Cafe provides a wider range of food, including wraps and sandwiches. Both chains are close competitors, but Tropical Smoothie Cafe has a slight lead over Jamba, according to CivicScience data. Thirty-six percent of Americans say they’re favorable to Jamba and 41% are favorable to Tropical Smoothie Cafe (among those aware of the brands). 


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So, what differentiates these two brands? Here’s what the data say according to CivicScience’s database of over 150K crossable questions.