In a recent survey conducted by CivicScience, 1,424 U.S. users shared their expectations for Easter spending in 2025. The results reveal intriguing contrasts between those planning to spend “much more” and those intending to spend “much less” compared to the previous year.
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Among the respondents, 6% anticipated spending “much more” on Easter, while 12% expected to spend “much less.” This divergence in spending plans highlights varying economic outlooks and personal circumstances among the participants.
Parental status plays a significant role in spending expectations. Half of those planning to spend “much more” are parents, compared to 37% of those spending “much less.” This suggests that parents may be more inclined to increase their Easter budgets, possibly to accommodate family celebrations or gifts for children.
Gender differences also emerge in the survey. Those expecting to spend “much more” are almost evenly split between males and females, with 49% male and 51% female. In contrast, the “much less” group skews more female, with 63% of respondents identifying as female. This gender disparity may reflect differing priorities or financial constraints.
Age is another factor influencing spending plans. The “much more” group is predominantly younger, with 26% aged 18-24. Meanwhile, the “much less” group includes a higher percentage of older adults, with 24% aged 55-64. This age-related difference could indicate that younger individuals are more willing to increase spending, possibly due to fewer financial obligations or a desire to celebrate more lavishly.
Urbanicity also influences spending expectations. Those planning to spend “much more” are primarily from cities, with 43% residing in urban areas. In contrast, 47% of the “much less” group live in suburbs. This urban-suburban divide may reflect differences in lifestyle and access to Easter-related activities or goods.
Education levels show notable distinctions as well. Among those spending “much more,” 39% have a high school diploma or GED. Meanwhile, 26% of the “much less” group hold a bachelor’s degree. This educational disparity may indicate that higher education correlates with more conservative spending habits.
Overall, the survey highlights diverse spending expectations for Easter 2025, shaped by factors such as parental status, gender, age, income, urbanicity, and education. These insights offer a glimpse into the varied economic realities and personal priorities of U.S. consumers as they plan for the holiday.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
