As Earth Month unfolds in April, a recent survey sheds light on American consumers’ priorities regarding environmentally friendly purchases. Conducted by CivicScience from January 1 to April 4, 2025, the survey engaged 32,110 users across the United States, revealing intriguing insights into consumer behavior.
Take our Poll: How do you contribute to saving the environment?
Among the respondents, 38% prioritize purchasing environmentally friendly products, while 46% do not, and 16% remain unsure. Gender differences are notable, with 58% of those prioritizing eco-friendly purchases being female, compared to 44% of those who do not. This suggests a stronger inclination among women towards sustainable consumerism.
Age also plays a significant role in these preferences. Older adults, particularly those aged 65 or older, are more likely to prioritize environmentally friendly purchases, accounting for 21% of the affirmative responses. This contrasts with younger age groups, where the inclination is less pronounced.
Parental status offers another layer of insight. Among those who prioritize eco-friendly products, 40% are parents, closely mirroring the 41% of non-prioritizers who are also parents. This similarity suggests that parental status may not be a decisive factor in eco-friendly purchasing decisions.
Income levels show a varied distribution among respondents. Among those who prioritize environmentally friendly products, 20% earn between $0 and $29,999, 16% earn between $30,000 and $49,999, and 18% earn between $50,000 and $74,999. Higher-income brackets are less represented, with only 3% earning $400,000 or more. This distribution suggests that while income may influence purchasing decisions, it does not overwhelmingly determine the prioritization of eco-friendly products.
Living area data reveals that suburban residents are the most likely to prioritize eco-friendly purchases, with 42% affirming this preference. In contrast, rural residents are less inclined, with only 24% prioritizing such purchases. This urban-suburban divide highlights the potential influence of community values and access to eco-friendly options.
Overall, the survey provides a snapshot of American consumer attitudes toward environmentally friendly products. While gender and age appear to influence these preferences, income and parental status show less impact. As Earth Month continues, these insights underscore the diverse factors shaping consumer behavior in the realm of sustainability.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
