Republican Voters Are Feeling a Boost in Emotional Well-Being While Other Voters Fall Behind

by | Nov 4, 2024

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Election Day is here, and Americans are heading to the polls. Checking in on the mood of the public, the CivicScience Well-Being Index shows that the collective emotional well-being of U.S. adults continued to slide month-to-month. As of October, the monthly well-being average declined to 57.1%, falling 0.2 points from September.


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The 2024 presidential election isn’t the only thing that’s impacting well-being, but it’s a big one. After reaching a rare equilibrium in September, feelings diverged wildly in October when looking at the well-being of Americans by political persuasion. Republicans experienced a large boost in mood, with a well-being score jumping 3.8 points in October – marking their highest score on the Well-Being Index in the past 12 months. On the other hand, Democrats and independents reported a loss of well-being, declining in tandem by roughly two points.


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The election outcome is likely to impact consumer mood and with it, spending, saving, and investing behaviors, among others.

CivicScience is hosting an exclusive webinar for clients and media partners about the impact of the election on consumer spending this November. Not a client but interested in attending?

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