Are cruise vacations trending this year? Sources show that cruise lines are reporting increased bookings, and deals are swaying more consumers to get on board (at least for now).
CivicScience data also suggests that interest is up among first-time cruisers. Currently, 18% of U.S. adults who have never been on a cruise plan to go on one, up two percentage points from March 2022. Forty percent say they’ve been on a cruise before, but only half are likely to go on one again. The remaining respondents (42%) have never been on a cruise and are not interested in going on one.
So, who’s likely to set sail for the first time? CivicScience has the answers:
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