5 Things You Didn’t Know About People Very Likely to Switch Banks

by | Jan 18, 2023

From receiving higher interest rates to experiencing better customer service, there are many reasons why consumers would decide to switch banks. Interestingly, the idea of changing banks is pretty common among consumers — CivicScience polling shows that nearly one-quarter of U.S. adults are at least ‘somewhat likely’ to switch banks in the next three months (22%), with 6% making up those ‘very likely’ to switch. The remaining 78% are ‘not at all likely’ to switch banks in the next 90 days. 

So, what differentiates those very interested in switching banks in the near future from those not interested in changing banks at all? CivicScience has the insights:

Want to see more unexpected insights like these? Book a demo to get started.

Want the latest insights?

CivicScience provides a foundational source of truth to drive positive impact for humanity, brands, and media.

Sign up today to get our latest insights sent straight to your inbox each week.